An excerpt from the Wall Street Journal.
By Russell Garland
“Maveron, a specialist investor in consumer-facing businesses known for its Starbucks Corp. connection and early success with an eBay Inc. investment, is staring at what looks like a once-in-a-lifetime shift in consumer attitudes.
In the aftermath of the global financial crisis, shoppers who once lusted after high-priced fashion brands have turned frugal, would-be early retirees are polishing off their job skills and many homeowners owe more than their houses are worth …
… In health and wellness, Maveron foresees a wave of new services that consumers will pay for partly or entirely out-of-pocket, including for their pets. Its portfolio includes Trupanion, an online provider of health insurance for cats and dogs. Maveron financed it in April 2007, before the worldwide financial meltdown, and says revenue is growing as pet owners worry about paying vet bills and veterinarians recommend coverage…”
Read the full article at http://blogs.wsj.com/venturecapital/2010/05/24/maveron-shifts-focus-to-cope-with-a-more-frugal-consumer