Trupanion announces a new referral program that includes an option to donate to one of four charities.
(Vocus) October 4, 2010 — Trupanion, the nation’s fastest-growing pet insurance company, has launched a new referral program that offers participants the opportunity to donate money to one of four charities, simply by referring others to Trupanion.
To take part in the program, participants create a unique referral link that they can share with friends and family. When a pet owner uses the link to enroll a pet in a Trupanion pet insurance policy, the referrer receives $20, which he or she can choose to donate to one of four charities. Trupanion will also donate an extra $5 on the referrer’s behalf to the pet charity of the month.
“We know many of our customers and potential customers are charitable,” said Darren DeFeo, Senior Vice President at Trupanion, “so we wanted to give them a way to make an impact, while also educating their friends and family about the benefits of pet insurance.”
Currently, participants are able to donate to the American Red Cross, Noah’s Wish, National Mill Dog Rescue, or PAWS.
This referral program is not limited to current Trupanion customers and employees. Anyone can generate their own unique referral link, and there is no limit to how many people one can refer.
A qualified referral is defined as an enrollment made on Trupanion’s site by a person who arrives at the site via another person’s referral link. The referrer and the referee cannot be the same person or members of the same household.
Referral links can be created at http://trupanion.com/refer-a-friend.