Today, social media is as much an important business tool as it is a trendy way for millennials to communicate. It’s an essential way to stay in touch with your clients, whether it’s to relay holiday hours or pass along best practices to keep pets healthy. We understand that the various platforms can be confusing and time-consuming, especially while running a successful practice. So, we’re putting together monthly quick guides for each social channel.
Facebook: Your Most Valuable Tool
Facebook has become a necessary platform for businesses in recent years. It’s one of the best ways to disseminate information, engage with clients, and stay connected. In your social media toolkit, consider Facebook your most valuable option.
Complete your profile
Having a complete profile may sound obvious, but it’s an easy thing to overlook. Make sure your profile picture is clear, on-brand, and preferably without text as it will be difficult to read. A good cover photo is also necessary. Avoid low-quality images and stock photos and try to keep text to a minimum here as well. And, don’t forget your “about” section! This is one of the first places a potential client will look for information about your practice. Perhaps most important, don’t forget to add a link to your Facebook page on your website and email signature so clients know they can connect with you there.
Don’t have a business page yet? Facebook makes it easy to set up.
Create a strategy
Create a strategy that best serves your practice. Consider who you’re trying to reach and what they will want to know. How can you drive leads? The best way to start is to make a posting calendar of some kind, stick to it for a while, review results, and then adjust accordingly until you find the best system for your practice. Facebook provides lots of helpful information to better understand your visits, reach, and more with their Page Insights tool.
When you’re ready to start posting, experts say it’s best to aim for once a day. If you’re finding that’s just not realistic, try to post at least three times a week. According to research, the best time to post is between 1 pm and 4 pm. Make your posts engaging by asking questions, encouraging comments, and including valuable information – the more engaging, the better! If you’re looking for relevant content to share, take a look at Trupanion’s Facebook page and blog. We’re always posting tips and information for pet owners. Simply click on the social media icons at the end of the blog post or click “share” on a Facebook post.
Being highly visual is also important, as photos are much more eye-catching and less likely to get lost in a client’s newsfeed. Your clients will love seeing photos of adorable cats and dogs, so keep them coming!
There are many articles and blogs just a Google search away that are dedicated to Facebook best practices. And, in addition to information online, Facebook provides courses through their Blueprint program that teaches you how to use their marketing tools.
Connect with us
Speaking of social media, we’d love to connect with you! Find and follow us on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.