Stay Connected: Blogging and Your Practice - The Trupanion Blog
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Stay Connected: Blogging and Your Practice

Today, social media is as much an important business tool as it is a trendy way for millennials to communicate. It’s an essential way to stay in touch with your clients, whether it’s to relay holiday hours or pass along best practices to keep pets healthy. We understand that the various platforms can be confusing and time-consuming, especially while running a successful practice. So, we’re putting together monthly quick guides for each social channel.

Blog Your Way to More Business

A blog is a great addition to your marketing strategy. Blogs allow you to show your expertise, gain organic search traffic, and help grow your web presence. Whether basic or complex, a blog can do a lot for your business and is worth trying. Here are some tips on getting started and keeping it up while running your busy practice.

Getting Started

If you don’t have a blog yet, getting started is easy. There are several platforms to choose from, including Blogger, Squarespace, and WordPress. WordPress is a favorite for its easy setup, customizable layouts, and helpful tools.

Most platforms, including WordPress, allow you to pick a theme for your blog in the form of layouts. When choosing a theme, make sure you choose something that is responsive, meaning it displays properly on desktops, tablets, and mobile devices. Of course, your theme should also reflect your brand, so pick something that aligns with your practice’s look and feel.

Next, you’ll want to choose your domain name. You can choose the domain name, or URL used to access your blog, that comes with setting up the basic-level blog on WordPress, which will be www.yourpractice.wordpress.com. Or, you can pay a little more to customize your domain name, which would look like www.yourpractice.com.

Writing and Posting

When you’re ready to start writing, first consider your audience. Who are you trying to talk to? What information do you want to share? What do they want to know? As mentioned above, this is a great platform to establish your expertise. Perhaps share tips on pet health, safety, and training or maybe focus on a specialty.

Post length recommendations vary greatly, anywhere from 75 to 2,450 words, and depend on your main blogging goal. In general, shorter blogs gain more comments and longer blogs are better for social shares and search engine optimization. A good middle ground to aim for is 300 to 1,000 words.

Your blogging frequency depends on how much time you can dedicate to writing. While running a busy practice, you may find that you only have time to post once or twice a month. If you are able to work it into your routine more often, you may find that you’re able to post once or twice a week. Try to post at least once a month, and no more than three times a week.

Sharing on Social

Make sure that you share when you post! That’s the best way to get your blog out there and in front of your audience. WordPress and other blogging platforms make it easy to share directly to all major social channels, but you’ll definitely want to focus on Facebook as this is where most of your audience will be.

Connect with us

Speaking of social, we’d love to connect with you! Find and follow us on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Once you’re up and running you’ll be amazed at how impactful your blog can be, not only to your practice but also to your clients! Pet owners love to learn tips and tricks about their pets, and they’ll appreciate hearing them from their trusted vet.

 

 

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