Introducing the Cone of Joy - The Trupanion Blog
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Introducing the Cone of Joy

cone of shame on a labrador retriever

You know better than anyone that there’s no shame in wearing a cone. This fall, Trupanion has taken the “shame” out of cone of shame in its first ever Cone of Joy design contest.

Get crafty, support shelter pets

Trupanion searched for creative Elizabethan collar designs to celebrate pet health and healing. Designs had to incorporate an Elizabethan collar, but otherwise, it was up to the artist to be creative with colors, materials, and everything else!

Best of all, the Cone of Joy design contest supports pets who need it most. The top 25 finalists won a $100 cash donation to an animal rescue organization of their choice.

Why an Elizabethan Collar?

As you know, the Elizabethan collar has a bad rap as the “cone of shame.” While dogs and cats may not look particularly joyful when wearing the cone, their benefits are too great to deny. We want to take the “shame” out of the cone and celebrate pet health with Cones of Joy.

See the Winners!

The top 25 winners were announced on October 27. You can view them here. To see all the designs, visit


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