Stay Connected: Managing Multiple Social Media Platforms - The Trupanion Blog
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Stay Connected: Managing Multiple Social Media Platforms

Today, social media is as much an important business tool as it is a trendy way for millennials to communicate. It’s an essential way to stay in touch with your clients, whether it’s to relay holiday hours or pass along best practices to keep pets healthy. We understand that the various platforms can be confusing and time-consuming, especially while running a successful practice. So, we’re putting together monthly quick guides for each social channel.

Hootsuite Helps You Stay Organized

Hootsuite, a social media management tool, can help you manage your various social media platforms by allowing you to publish and schedule content and monitor engagement. This can be extremely helpful when your engagement and traffic starts to pick up or if you just want a little help staying on schedule. There are multiple social media management tools out there, but Hootsuite is often a favorite for businesses and individuals. It’s been around long enough to have worked out the kinks and serves more than 16 million users across more than 175 countries.

Getting Started

Like most platforms, you’ll start by creating an account. Hootsuite offers a few plan options, including a free plan that manages up to three social profiles. The costs for their more advanced plans range from $19 per month to $499 per month. If you’re not sure which would be best for your practice, you can try a plan free for 30 days. However, Hootsuite’s basic free plan, called Hootsuite Free, might just be enough for your practice, at least to start.

Add Your Profiles

Once your account is set up and you’ve chosen the right plan for you, you’ll start adding your social profiles. If you chose Hootsuite Free you can add three profiles. We recommend adding your practice’s Facebook profile and blog. These will likely be the two platforms on which you’re most active. To add your social profiles, just select “Streams” in your dashboard then “Add Social Network” and choose from the list. You’ll then authorize your accounts to connect to your dashboard.

Tabs and Streams

For Hootsuite to help you monitor engagement, you’ll need to set up streams for each platform, which you can organize into groups using tabs. To create a stream, select “Streams” from your launch menu then click “Add Tab” in the top-left corner. Within your tab, click “Add Stream” and choose a social platform from the list on the left and a profile from the drop-down list.

Publishing Messages

This is where some of the best value comes from Hootsuite. You can easily schedule and publish one message to multiple social platforms at the same time. Just choose the profiles on which you will post your message using the “Social Profile Picker” in the top-left. Then click “Compose Message,” write your message, and publish by clicking “Send Now.” Hootsuite goes into more detail regarding scheduling messages, but the tool allows you to manually schedule as well as set up automatic scheduling. You can edit, reschedule, or delete content that you have scheduled at any time.


Hootsuite has a library of great third-party apps to further streamline your social media process. They also have a free browser extension for Chrome called Hootlet which allows you to easily share content to your social platforms from anywhere on the web. If you’d like to learn more best practices regarding social media, Hootsuite, and social media strategy, check out Hootsuite Academy. These are a collection of free online courses that you’ll have access to once you have an account. And, perhaps best of all, Hootsuite has a pretty robust help center online that can answer many of the questions you may have as you explore and get acquainted!

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