Trupanion Achieves Half Million Pet Milestone - The Trupanion Blog
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Trupanion Achieves Half Million Pet Milestone



We are proud to share that Trupanion has enrolled our 500,000th pet in medical insurance this week.

Trupanion enrolled their first pet in 2000 in Vancouver, B.C. and moved to Seattle in 2008, achieving incredible growth by offering a budgeting option that is fundamentally different from its competitors.

“We are humbled by the trust and loyalty of our members,” said Darryl Rawlings, chief executive officer of Trupanion. “Pet owners understand that worrying about the cost of care for their pet can be a thing of the past. Trupanion set out to solve the problem all loving responsible pet owners face, the challenge of budgeting for the unexpected when their pet becomes sick or injured. Our product is different. We can pay the veterinarian directly which means that reimbursement can be a thing of the past. And our team, from the tireless staff in our claims center to our hundreds of on-staff veterinary professionals to our territory partners throughout the U.S. and Canada, all play a role in protecting the pets we love. This major milestone is not one we take lightly.”

The North America market has been lagging for decades behind its European counterparts with only 1% of pet owners choosing to take out coverage for their four-legged family member.

“Markets like the UK and Sweden have over 25% and 40% penetration rates respectively. People don’t love their pets any less across the Atlantic, we now finally have created something that truly solves the problem,” said Rawlings.

Why the record-breaking surge of newly insured pets? Trupanion offers:

  • 90% reimbursement with no payout limits for every enrolled pet, so you don’t feel financially overwhelmed in a time of need.
  • One simple policy created by veterinarians creates support you can genuinely rely on when the unexpected happens
  • The ability to pay Trupanion’s portion of the bill directly to their veterinarian as you check out, so you don’t wait weeks for a reimbursement check.

Even with more than 500,000 insured pets, Trupanion has more work to do.

“As a company, we are striving to offer the solution for all pet owners to be able to give their pets the best veterinary care. We want them to focus on their pet’s recovery, not their finances,” said Rawlings.


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