Tools You Can Use: Pet Insurance 101

By: Colleen O'Leary, Marketing Director

Did you know that less than 1% of cats and dogs in the US (and just slightly more than that in Canada) are insured? While medical insurance for pets has been around for over 30 years, the industry is still in its infancy — unlike in countries like England and Sweden, where the industry is more widely recognized. I mention this because we know it can still be difficult to talk to clients about medical insurance for their pet — because likely, they don’t yet know it exists and would need to be educated from the beginning.

We don’t want you to take time away from your busy day helping pets to explain the ins and outs of our industry. So we have developed a simple infographic that explains what pet medical insurance is and how it can benefit pets and pet owners. We call it “Pet Insurance 101” and it’s available to you now.

It looks like this:


We have a Canadian version as well for our partners to the north. We are always developing materials for you that will be helpful for you and your clients. If there is anything you can think of that we can develop for you, please reach out to your local Territory Partner and they can assist you. Not sure who your local TP is? Contact our dedicated Veterinary Engagement team and they will connect you!

* Terms and conditions apply. See our policy for details


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