A young woman hugging a happy fuzzy white dog in her armsA young woman hugging a happy fuzzy white dog in her armsA young woman hugging a happy fuzzy white dog in her arms

Find out why breeders trust Trupanion

Coverage for your litters. Peace of mind for you and your buyers.

Our medical insurance coverage is trusted by prestigious breeders because we help pet owners seek the best veterinary care for their new puppies and kittens.

You take great care to breed responsibly, test for proper genetics, and steward your breed. Trupanion protects your litters after they leave your care and head into the bright new world with their new families.

Joining the Trupanion Breeder Support Program gives you:

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When your buyers activate a Go Home Day Offer, their pets are instantly covered with no waiting period. We make sure that any new accidents or illnesses that may arise in a pet's new home are covered.
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We're all about data. We can share reports with you to give you visibility into the health outcomes for your litters over the course of their lives in their new homes. Make more informed breeding decisions with access to better, farther-reaching records.
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Put Trupanion to work as your own personal marketing agency with professionally curated infographics, new litter flyers, and season-specific resources that add to the prestige of your go-home kits.
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We pride ourselves on providing awesome support, but we know support from your peers can be invaluable. Trupanion's Breeder Partners share valuable information, advise best practices, network, and receive promotional gifts through our private Facebook Support Group.
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We're standing by to answer any questions you or your buyers may have regarding Trupanion coverage. Our Breeder Support Team Account Managers form personal bonds with the breeders they help, and take great pride in delivering blue ribbon service.

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We love informed decisions. See the policy for full coverage details.

Breeder Support Program FAQs

You have questions, we have answers.

The Breeder Support Program allows you to send your litters home with a special Go Home Day Offer. This offer allows your buyers to try out Trupanion so they can get a happy, healthy start in their new home. This offer completely waives our waiting periods, so the coverage goes into effect immediately, should pets get into any mischief.

It’s simple! Once you sign up, we’ll email you a PDF of your personalized offer. You have the choice of scheduling an email reminder to go to the buyers, or printing copies to send home with each pet. Most of our breeders do both. From there, it’s up to the new owner to call or go online within 24 hours to activate their coverage.

The Breeder Support Program is completely free to join—there will never be a cost to you.

Absolutely! We can cover pets anywhere in Canada, the US, or Puerto Rico.

You will be assigned a dedicated account manager when you join our program. Your account manager will provide you with a PDF of your Go Home Day Offer and informational materials to include in your puppy/kitten packs. They can also provide you with reporting upon request to view which of your buyers are taking advantage of the offer, as well claims submitted by your buyers. We also periodically offer Trupanion goodies as a thank you.

We are unable to compensate breeders for participating in our program.

To activate, we just need to collect the owner’s contact information and some basic information about their pet. If your buyer already knows they want to continue with Trupanion or if they live in California, we’ll also collect their payment information.

No. The buyer must be the one who activates their offer. There are two reasons:

  1. It's illegal for somebody to activate insurance in someone else's name unless you're a properly licensed producer/agent.
  2. When a breeder activates, buyers don't understand what they're getting and it can result in confusion about coverage resulting in a poor experience for the buyer.

No. Because of our 24-hour activation window, you can only provide offers with pets as they're leaving your home — not after they already left. We encourage buyers who have already received their pets to check with their veterinarian to see if they provide our Exam Day Offers.

You do not have to register your litter with us. It is up to your buyers to activate their offer. You just need to provide it to them, and let them know to activate within 24 hours of getting their new pet.

No. Due to insurance regulations, we're unable to incentivize breeders based on activations or enrollments.

Any new accident or illness is eligible for coverage, including hereditary and congenital diseases.* Additionally, all pets receive the same coverage regardless of breed — we have no breed restrictions or exclusions.

We don’t cover pre-existing conditions, including those that are already showing signs or symptoms prior to activation. Wellness or preventative care and spay/neuter are also not eligible for coverage. You can learn more about our coverage here.

You can also call us any time with your policy questions at 888.615.8318.

*Terms and conditions apply. See the policy for details.

The monthly premium is based on a few factors, including age, breed, gender, location, and deductible. If you or the new owner would like to get a better idea of what the monthly premium would be, we encourage you to call us at 855.210.8749 or get a quote online.

No. While a lot of breeders have asked for this, it's not something that our current billing system supports. If you want to pay for your buyers, you would need to put your own payment information on the account, and then have the buyer call and switch it to their own payment information once the period of time ends.

We are unable to offer a discount for enrolling multiple pets.

No. At this time, we have no group plan for breeders. Each pet must be enrolled individually.

However, the Trupanion Policy does offer a rider with coverage specific to the risks associated with breeding.

Unfortunately, our pricing model does not allow us to offer breeder discounts at this time.

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Contact Us

Call 855.266.2154 or
email [email protected]